Analyzing Advertisements - 598 Words

Analyzing adverts Some vintage advertisements can be so offensive to the viewers. However, this does not necessarily mean they fall short of portraying some emotional appeals. This essay seeks to analyze Nike advertisement rhetorical appeals. This particular advert invites women to rise up and challenge men. It is anchored on an age old say of ladies first. The advert reads ladies first and men second. This kind of classical saying is deliberately used to evoke emotions among the readers of the advert especially those who may not agree with the say in totality. This is a perfect case of usage of pathos. By using pathos, the author of the advert intends to appeal to the readers sense of identity and exploit their self interest by exploiting common biases that the traditional says portray. The author is quite aware of the fact that readers most likely bend in the direction of what is advantageous to them, what serves their interest, and what they strongly believe they are part of. The use of pathos makes the advert more compelling. Emotions persuade the readers of the advert to consider buying the Nike plus outfit. The ladies first, men second saying suggests that men can never be equal to women and women are usually put first because men are stronger and need to do things that are physically involving like opening doors for women. This advert, however, twists this belief by using the picture of a female runner to infer that in athletic competitions even women canShow MoreRelatedAnalyzing an Advertisement Essay1101 Words   |  5 PagesAnalyzing an Advertisement Advertising is one of the worlds foremost businesses. Companies use this media to communicate their ideas, products and messages to the general public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal. This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the SeniorLink pendant, a small telephone pendantRead More Analyzing an Advertisement for a Texas Instruments Calculator879 Words   |  4 PagesAnalyzing an Advertisement for a Texas Instruments Calculator Get your own. These words literally speak for themselves when it comes to the Texas Instruments calculator: TI-83+ silver edition. â€Å"Get your own† is the title that appears at the top of the advertisement for the TI-83+ silver edition. The title is reemphasized by a group of teenagers pictured below the title. The teens pictured in the photo are all playfully trying to get their hands on the coveted TI-83+ silver edition-graphing calculatorRead More Analyzing an Advertisement for a Book of the Christian Faith1531 Words   |  7 PagesAnalyzing an Advertisement for a Book of the Christian Faith In our society today large numbers of people practice some sort of religion. Realizing how many people inhabit the world today its not hard to believe that there are literally thousands of religions out there. Making a choice as to what religion you fit into can be a daunting task. Even if you already practice a set religion sometimes its hard to know if you are putting your faith in the right hands so to speak. People get into a religionRead MoreAnalyzing An Advertisement Of My Choice From A Magazine847 Words   |  4 Pagesessay I was asked to write was an advertisement analysis. In this essay, I had to analyze an advertisement of my choice from a magazine. I chose to analyze an advertisement for the Toyota 4Runner. When my teacher first mentioned a thesis, I had no idea what she was talking about. Soon, I came to realize that a thesis was a sentence at the end of the introduction paragraph that briefly introduces the topics covered in the essay. I chose to analyze the 4Runner adv ertisement with the following topics: itsRead MoreAnalyzing The Picture From 60 Of The Most Powerful Advertisements891 Words   |  4 PagesI will be analyzing the picture from 60 of the most powerful advertisements. The ad shows how the trash that we don’t pick up off the ground animals with eat it and later end up dying from all the trash inside their bodies. The ad shows a picture of a dead bird laying in the middle of the road. The bird is shown with trash off the roadways that people throw out when they are going down the road and the bird does not just find trash off the road it is everywhere. The advertisement that I am usingRead MoreAnalyzing Three Groups Of Advertisements Based On The Criterions Provide By The Reading Essay1156 Words   |  5 PagesAfter reading â€Å"Which Ad Pulled Best†, I am going to analysis three groups of advertisements based on the criterions provide by the reading. The first one is Example 19, an advertisement about Timex Watch. I t hink the second ad did a better job than the first one. To start with, when I saw the second ad, I can easily recognize the benefit the product offers compare to the first one. In the second ad, it named out the benefit in the upper page, which is The Timer Turn Pill Alarm Watch, More convenientRead MoreAnalysis of 3 Advertisements by a large Financial Products Essay880 Words   |  4 PagesAnalysis of Three Advertisements by a large Financial Products/ Services Marketer Date: 28 February, 2014 Prepared For: Shahriar Kabir Assistant Professor, IBA-JU Course Instructor Prepared By: Golam Tarek Hasan Id: 2012-01-045 Jahangir Nagar University Institute of Business Administration WMBA Programme, Spring 2014 FIN 513/MKT 512: Financial Products Marketing Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009 At first a past television advertisement of EasternRead MoreRhetorical Analysis- Snuggie715 Words   |  3 Pageswith sleeves that is available in 3 different colors. Awareness of this product is now worldwide due to its widely spread television commercials and advertisements. The Snuggie commercial is not one of the favored commercials in television today. It does not contain much to gain the attention of the viewer as most commercials do however after analyzing the commercial one might come to find that it is organized according to Monroe’s Motivated Sequence. The purpose of the Snuggie commercial, like allRead MoreAnalyzing Old Spice Essay766 Words   |  4 PagesAnalyzing Old Spice Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entireRead MoreFindings of Hoi Tin Tong1025 Words   |  5 PagesAfter all data analyzing, we obtain the information of youngsters who are between the ages of 15 – 26 as below: Personal Information : The interviewees are including 50% of gentle and 50% of ladies for questionnaire and product test both. Most of them are about 15 – 17and 21 – 23 years old, so the education levels are mainly secondary and tertiary. Their occupations are chiefly student and clerk. The others include sales, professional, etc. And their incomes are majorly not more than $4000 or

Informative Speech How to Be Happy Being Single - 735 Words

Title: Surviving a Break-Up: How to be Happy Being Single General Purpose: To inform. Specific Purpose: To tell about surviving a tough break-up, and how to rediscover yourself and find happiness in a newly single life. Thesis Statement: The aftermath of a relationship break-up can allow time for self-discovery, friendship, and a chance to do things you want to do. . Introduction . To fall in love is awfully simple, but to fall out of love is simply awful. . Going through a break-up can be a really stressful and emotional experience; how do you move on and find happiness in a newly single life? . The reason I am up here talking about this topic today, is that about a month ago, I ended what was a 2  ½ year relationship. . It has†¦show more content†¦. It is important to balance out spending time alone, because too much time alone may lead to feelings of resentment and longing for the relationship. . Friends may have felt they were put on the backburner during your relationship, and will be happy to have you back to spend time with you again. . To quote Judy Ford, â€Å"A relationship with a friend is a special place. It is a sheltered environment in which we can endlessly explore ourselves in the presence of another and in which we can offer the possibility of the true reflection of another. And still we are one person.† . It may be possible to fear being independent, for that may leave one to feel loneliness and unloved. However, if a person becomes independent, they can truly do the things they want to do. . Do the Things You Want to Do . Ever been in a relationship where you either are forced to watch sports, or on the other end, a chick flick? Well, now you have the freedom to watch whatever it is YOU want to watch. . Right when you find yourself single, go ahead and make plans of things you never could do before. 1. Travel, skydive, go on a road trip . According to a California State study, this is the time to start a new project, develop a hobby; do things that will boost your mood and help you move on. . Doing the things you want to do meansShow MoreRelatedThe Effect Of E Commerce On The Global Market Essay1875 Words   |  8 PagesDeveloped countries now play a vital role in the development of the developing and underdeveloped countries around the world. It is not just nation states working in isolation, just trying to make their national economy prosperous and their populations happy. Now we have entrepreneurs and investors tapping into the previously untapped potential and resources of a global market, using e-commerce as their vehicle to do so. Once foreign influences enter a previously closed market it changes that marketRead MoreLanguage of Advertising and Communication Via Advertising16651 Words   |  67 Pages2.5. Comparative Advertising 31 2.6.Conclusion 33 Chapter 3. Pragmatic aspects of advertising 34 3.1. Pragmatics and Advertising 34 3.2. Concept of Appeal 37 3.3. Relational Aspects of Advertising 39 3.4. Speech Acts in Advertising 41 3.5. Conclusion 44 Conclusion 46 Bibliography 49 Appendix 52 Introduction The subject of this research is the analysis of the language of advertising and its relation to socialRead MoreIdioms in Newspaper Style7428 Words   |  30 Pages†¦.†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦13 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.23 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦25 INTRODUCTION Today the English language is widely spoken throughout the world. It is the language of 21st century the language of informative technologies, so while describing the English language; first of all it should be underlined that the English language is the mother tongue of the global media. To understand English clearly one should know not only its standard vocabulary but alsoRead MoreLanguage of Advertising and Communication Via Advertising16638 Words   |  67 Pages23 2.5. Comparative Advertising 31 2.6.Conclusion 33 Chapter 3. Pragmatic aspects of advertising 34 3.1. Pragmatics and Advertising 34 3.2. Concept of Appeal 37 3.3. Relational Aspects of Advertising 39 3.4. Speech Acts in Advertising 41 3.5. Conclusion 44 Conclusion 46 Bibliography 49 Appendix 52 Introduction The subject of this research is the analysis of the language of advertising and its relation to social environmentRead More2.2 Apply skills techniques for supporting and encouraging children young people’s positive behaviour.5893 Words   |  24 PagesDescribe how to establish respectful, professional relationships with children young people. From the offset, I believe that by introducing yourself with a title and surname, a level of respect is obtained. This can also be continued with the other teachers by allowing the children to hear your title surname being used by them. Encourage correct manners to be used by ‘treating others in a way that you expect to be treated’. Always allow the children to hear â€Å"please† and â€Å"thank you† being used whichRead MoreCase Study of Child with Autism9275 Words   |  38 PagesAutism since I had the opportunity to work alongside kids with Autism this summer. Seeing how their minds worked and how they processed information was astounding to me. Ever since this experience, I have fallen in love with children with Autism and I am always thriving to learn more about them. With this being said, I am looking to do my research on a child with Autism. I will be looking into the question how does Autism affect language development in children? Under this broad topic I will be specificallyRead MoreWhy Donuts Are Good for You6728 Words   |  27 Pagesarchaeologists have unearthed fossilized bits of what look like – would you believe, doughnuts – underneath prehistoric Native Am erican settlements in the southwestern U.S. Dutch olie-koecken (oily cakes) So no matter where they originated, here is how they came to America. Back in1669, there was a Dutch recipe for â€Å"olie-koecken† (oily cakes) which closely resembles today’s doughnut. It seems that Dutch and German cooks fried the left-over sweetened dough from baking bread in oil or pork fat and madeRead More†Positionality and How This May Impact on Any Research You Undertake†2917 Words   |  12 Pages†Positionality and how this may impact on any research you undertake† ABSTRACT The following essay discuss the concept of positionality and how this may impact on any research one undertake. I have try to discuss all different concepts of Positionality and critically review†¦as I have try to explain that how they all are interrelated to each other and how can we apply all theories as a whole . How each standard theory contradict the other and made the study very complex one. The essay discussesRead More Media Does NOT Control Society Essay examples3518 Words   |  15 Pages In the movie, How to Lose a Guy in Ten Days a woman journalist, Andie Anderson, who worked for such an advertisers dream magazine, and wanted to have the freedom to write about politics and current events and things that were intellectually stimulating and not about hair, nails and makeup. At the end of the story, she quit because she could not have that freedom because her editor would not allow her to write about anything but their set topics, and now, I see why. In How to Lose a Guy inRead MoreEssay about Music Played Key Role in US Civil Rights Movement3693 Words   |  15 Pagesobjective was to collectively champion for no segregation and injustices on racial grounds. They used songs as a weapon in their hearts and marched through the hardest of all time scenarios with confidence. Although harmless they faced the wrath of being beaten, burning, hosing and even jail terms. Undeterred by mistreatment, they sang hymns that gave them courage and strength to continue with the struggle, these song would uplift those who were about to give up on the fight towards equality and sensitize

Theme on Emily Dickinson - 850 Words

Anthony J. Buchanan English 203 1:00 MWF, Theme #3 Oct. 25, 2000 Poems of Emily Dickinson Thesis of my paper that I am trying to prove to the reader is that Emily Dickinson is a brilliant extraordinary writer. She talks about mortality and death within her life and on paper in her poem works. Although she lived a seemingly secluded life, Emily Dickinsons many encounters with death influenced many of her poems and letters. Perhaps one of the most ground breaking and inventive poets in American history, Dickinson has become as well known for her bizarre and eccentric life as for her incredible poems and letters. Numbering over 1,700, her poems highlight the many moments in a 19th century New England womans life, including the†¦show more content†¦In the poem, I Heard A Fly Buzz, Dickinson writes in the last stanza, With Blue-uncertain stumbling Buzz (referring to the negative pest)-Between the light-and me-And the Windows failed-and then I could not see-. Writers state that here Dickinson, (writing during the Civil War, 1863 specifically) speaks of the importance of mortality and death, and highlights that death has been on its way for a while. (pg 1179, l.13) As stated above, Dickinson is known for encompassing many perspectives on a single topic. In, Because I could not stop for Death, also written in 1863, Dickinson writes of immortality and eternity, and although death does not come in haste, his eventual coming is inevitable since death in eternal, Since then-tis Centuries-and yet, Feels shorter than the day, I first surmised the Horses Head, Were toward Eternity-.(Dickinson pg 1183). Over all Dickinsons works can be seen as a study into the thoughts and emotions of people, especially in her exploration death. From its inevitable coming to its eternal existence, Dickinson explains her feelings and thoughts toward death in the full, circumference of its philosophy. As she edged towards the end of her life, Dickinson gave the world new poetic perspectives into the human mind and its dealing and avoidance ofShow MoreRelatedEmily Dickinson - Theme of Love2465 Words   |  10 PagesIntroduction Emily Dickinson’s poetry is classified by editors as poems about nature, love, death, religion and others. Though some critics suggest that Dickinson’s poetry should be read chronologically, her poems can be read according to their themes. Since she was the daughter of a preacher her poems are often about God and Christianity, and in some of her love poems it is not certain if she is expressing her love for an actual lover or her spirituality. However, at one point of her life theRead MoreTheme Of Human Mind By Emily Dickinson799 Words   |  4 Pagesbeen explored by authors and philosophers across time. One such explorer on this line of questioning was the famous and reclusive early American poet, Emily Dickinson. Many of Dickinson’s poems involve themes of human understanding in some form or another, and her brilliance was a strong argument for the idea of unlimited mental capacity. Throughout Emily Dickinson’s poems, it is evident that while she expl ored both arguments of the human mind, she was a believer in the concept of an infinite mind. Read MoreDeath as a Theme in the Writings of Emily Dickinson Essay2983 Words   |  12 PagesEmily Dickinson Paper Alex Lesnick May 7, 2002 Period 1 Written word is perhaps the most powerful medium that humans have created to express their thoughts. A person can express a myriad of emotions through pen and paper, ranging from hope and happiness to morbid obsessions and anxiety. Written words, unlike spoken words, are for eternity. Once a thought is written down, anyone can read it, interpret it, ponder it, or question it, until it is destroyed. On the other hand, if a thoughtRead MoreThe Theme of Death in Poetry by Emily Dickinson and Sylvia Plath918 Words   |  4 PagesDeath is a prevalent theme in the poetry of both Sylvia Plath and Emily Dickinson. They both examine death from varied angles. There are many similarities as well as differences in the representation of this theme in their poetry. Plath views death as a sinister and intimidating end, while Dickinson depicts death with the endearment of romantic attraction. In the poetry of Plath death is depicted traditionally, while Dickinson attributes some mysticism to the end of life. In the poem TwoRead MoreDeath, a Theme in Emily Dickinson and Walt Whitman ´s Poetry1145 Words   |  5 PagesWhitman and Emily Dickinson’s poetry is very different; however death seems to be a familiar topic amongst both poets. Opposites attract, and you could say the same for Whitman and Dickinson because though they have different writing styles both repeatedly write about death. Once more, although both Whitman and Dickinson have many different feelings about death, they also share many similar feelings about it as well. Although Walt Whitmans poetry is rather long and quite simple and Emily DickinsonsRead MoreTheme of Success in Yuset Komunyaka ´s Glory and Emily Dickinson ´s Success is Counted Sweetest539 Words   |  3 Pagesvarious forms of literature there is theme. The theme is the central idea of the story that is inferred by the reader from details in the story. A theme is the main concept of the writing. The poems Glory by Yusef Komunyakaa and Success is Counted Sweetest by Emily Dickinson share the theme of success. Success is the achievement of an intention that was planned or attempted. Success not only requires bravery and courage, but hard work and determination. The theme of success in the poem, Glory, comesRead More A Comparison of the Poetry of Emily Dickinson and Robert Frost1062 Words   |  5 PagesPoetry of Emily Dickinson and Robert Frost The poetry of Emily Dickinson and Robert Frost contains similar themes and ideas. Both poets attempt to romanticize nature and both speak of death and loneliness. Although they were more than fifty years apart, these two seem to be kindred spirits, poetically speaking. Both focus on the power of nature, death, and loneliness. The main way in which these two differ is in their differing use of tone. The power of nature is a recurring theme in theRead MoreEmily Dickinson : The Point When A Reader1749 Words   |  7 PagesNovember 27, 2015 Emily Dickinson At the point when a reader hears the name Emily Dickinson, they consider a female who composed verse that has been surely understood for a considerable length of time and years. Much to their dismay that Emily Dickinson established American Literature, and began an entire unrest of verse. The procedure Dickinson used to keep in touch with her verse was at no other time seen and was the foundation of her compositions. Major themes, Figurative Language, andRead MoreEmily Dickinson: An American Poet1793 Words   |  7 PagesEmily Dickinson is one of the most influential American authors, whose works transformed the way people view poetry and female authors. Her exceedingly complex life has proved a tremendous influence on her instrumental poetry, creating its originality and distinguishing her from other great poets of the nineteenth century. As well, her use of symbolism and imagery has continued to make her work celebrated. Although Emily Dickinson lived a private and reclusive life, full of death among many closeRead MoreEmily Dickinson Poetry Analysis1154 Words   |  5 Pagesand passionate are all feelings that a reader will recognize when he reads one of Emily Dickinson’s poems. When talking about nature, Dickinson uses emotional and exceptional diction to describe what she feels. In her poems, she uses the theme of nature to give her poems a certain feeling that makes the reader never forget about it. Although some critics think that her work expresses her fears, actually Emily Dickinson expresses her unique love for nature that gives her poems an uplifting, longing

Essay on Why Sociology Is Important to Nursing - 986 Words

1) Introduction As an introduction, generally, sociology is mainly the study of society, communities and people whereas nursing is a profession which focused on assisting individuals, families, and communities in attaining, maintaining and recovering optimal health and functioning. In this assignment, I will describe the definition of Sociology, the definition of nursing and explain why sociology is very important and is relevant to nursing practice. I hope this assignment will show the relevance of sociology to nursing practice and that will develop more professional and very reliable nurses. 2) Definition of Sociology â€Å"Sociology† comes from the Latin word Socius (companion) and the ending –ology from the Greek logos (word).†¦show more content†¦Nursing includes the promotion of health, prevention of illness, and the care of ill, disabled and dying people. Hence, teaching healthcare towards common people is an important nursing function as nursing is involved mostly with health promotion, health maintenance, health restoration and the care of dying. These are the qualities which are essential and required by society nowadays. 4) Why is sociology important to nursing practice? Sociology is just as valuable and important to nursing as is psychology is. Sociology helps a nurse understand what makes people tick the same way psychology does. The only difference is that sociology does it from a group or community perspectives. Sociology explores the issues of genders, social classes, stratification, families and economic policies which have impacts on health care and nursing. The information gleaned by even a cursory study in those fields could contribute toward being a kinder and gentler nurse. All of above are important because besides medical knowledge, a nurse really needs to be kind, sympathetic and compassionate. In addition, there are currently many ethical questions in medicine which can be partially covered through the study of sociology such as social welfare disaster such as homelessness. Sociology will give a nurse knowledge and experience on how to deal with everyone better and to give the nurse betterShow MoreRelatedSociological Knowledge in Nursing Essays1301 Words   |  6 PagesSociology is the study of human social behavior, communities and society. It involves the evolution of society and human behavior and it focuses on how society can change human behavior based on interaction with each other (Bennett, B., 2009 p.2). Nursing is a health care profession which concentrates in supporting individuals, their families, and societies as a whole in preserving, attaining and improving best possible health and functioning (Kozier, et al., 2010 pp. 8-9). Sociological knowledgeRead MoreSocial Roles in the Caring Profession Essay1073 Words   |  5 Pagesthat socialization into norms determines behavior, Unlike most other areas of sociology, social network theory is usually defined in formal mathematics We know that communication is the transfer of information between or among people,the practice of nursing utilizes constant communication between the nurse and the patient, the patient’s family, the nurse’s co-workers, supervisors, and many others. Communication in nursing can be a complicated process, and the possibility of sending or receiving incorrectRead MoreWhy Nurses Should Study Sociology4078 Words   |  17 Pages2 Why Should Nurses Study Sociology? Barbara Green and Sarah Earle Key issues in this chapter †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ The difference between sociology in nursing and sociology of nursing The value of developing sociological skills Using sociological skills in nursing practice Sociological knowledge: policy, practice and change By the end of this chapter you should be able to . . . discuss the reasons why nurses should study sociology; understand the distinction between sociology of nursing and sociologyRead MoreNursing Theories Essay728 Words   |  3 PagesFive Stages of Nursing Theory and Philosophy NU 500 UNIT 1 June 6, 2012 Jeanne Greer, RN Saint Josephs University Five Stages of Nursing Theory and Philosophy Nursing has made phenomenal achievement in the last century that has led to the recognition of nursing as an academic discipline and a profession. According to Fawcett (1980), a move towards theory-based practice has made nursing meaningful (p. 10). When talking about nursing theory development, it is important to identify theRead MoreNursing Philosophy : My Personal Philosophy Of Nursing932 Words   |  4 PagesPhilosophy of Nursing My personal philosophy of nursing began at an early age watching my mother volunteer for 25 years on the local rescue squad, following in the footsteps of her mother. I learned that helping others in a time of need should always be a priority. Respect and dignity should always be shown to people, no matter the who they are or where they are from. I have and will continue to show compassion for others while administering professional holistic care, guided by the American Nursing AssociationsRead MoreCommunity Conceptual Model1689 Words   |  7 Pagescertain facilities, providers, products and screenings, life style choices and many other data points that seek to analyze and determine why individuals and communities choose what they choose.   Much of the data is gathered by researchers in studies who tend to investigate these areas as a means to make a profit.   College and University researchers in sociology, psychology and other human behaviors seek answers to these questions as well, and data resulting from such research is available nationallyRead MoreEssay Ethnic Inequality in Health Care1723 Words   |  7 Pageswould also like to take the knowledge learnt for this topic and brief outline how this may help me in future nursing practice. First of all, it is important to consider the whole aspect of ethnicity as it has other elements such as race and culture which goes along side this concept. Barry and Yuill (2008, p128) both state that ethnicity is â€Å"a common cultural heritage that is sociology learned and constructed†. This is what partly defines an individual socially. In terms of race, this is a biologicalRead MoreGraded Unit Planning Process1391 Words   |  6 Pagesevaluation. In the planning process I must complete and develop a plan to show that I can help a patient I have chosen with a nursing activity. After having a meeting with my mentor to discuss which patient we felt would be a suitable candidate for me to complete this task with, I gained consent from him. I also gained consent from the patient after explaining what and why I was doing the activity, and all information about her would be kept confidential. For this matter I will refer to the patientRead MoreDr. Asdf s Biography, Theory, Patient Scenario, And Real World Application1231 Words   |  5 PagesDr. Peplau was a brilliant woman whose contribution to the nursing world helped paved for a different way to providing nursing care. Her theory not only applies to behavioral problems but can be applied to other areas in nursing as well. This researcher will discuss Dr. Peplau’s biography, theory, patient scenario, and real world application. Biography Hildegard Elizabeth Peplau was born on September 1, 1909 in Reading, Pennsylvania. Her parents, Gustav and Ottylie Peplau, were of German decent.Read MoreApplying Anthropology to Nursing Essay1130 Words   |  5 PagesApplying Anthropology to Nursing Medical Anthropology is dedicated to the relationship between human behavior, social life, and health within an anthropological context. It provides a forum for inquiring into how knowledge, meaning, livelihood, power, and resource distribution are shaped and how, in turn, these observable facts go on to shape patterns of disease, experiences of health and illness, and the organization of treatments. It focuses on many different topics including the political

Management Techniques Used in Mcdonalds Stores Free Essays

Management Techniques used in McDonalds Date: 17/12/2010 Contents: Pg 1 – Title page Pg 2 – Contents Pg 3 – Executive Summary Pg 4 – 1. 0 Terms of Reference 2. 0 Procedure 2. We will write a custom essay sample on Management Techniques Used in Mcdonalds Stores or any similar topic only for you Order Now 1 Primary Research 2. 2 Secondary Research 3. 0 Findings 3. 1 Principles of scientific management Pg 5 – 3. 2 Principles of Taylorisms 3. 3 McDonaldization 3. 4 Individual Investigation Pg 6 – 3. 5 Motivation 4. 0 Conclusion Pg 7 – 5. 0 Recommendations 6. 0 Reference List 7. 0 Bibliography Executive Summary This report was produced to look at the management and motivation methods hat are used in McDonald’s fast food restaurants, and was requested by the Senior Executive of McDonalds. The main findings were that there are influences of the theories of F. W. Taylor and George Ritzer and was concluded that upon observation of the activities in McDonalds, there are evident uses of scientific management used in McDonalds restaurants, and that this does have a knock-on effect on the motivation of staff there. The recommendations of this report are that the managers need to engage the staff and try to ‘revamp’ the processes that they have in place, and give them a more direct motivation as to the rewards that they receive. 1. 0 – Terms of Reference This report is has been requested by the Senior Executive of McDonalds in September 2010, in response to a claim made by Wilson (2010). Wilson suggests that there are close links between the scientific management principles and the strict routines and procedures found in McDonald’s fast food restaurants. This report will look into scientific management principles and to see if they do actually have an effect on the management principles that are used McDonalds fast food restaurants and will briefly look at the motivation methods of McDonald’s employees, and will include observations of these methods. The basic problems found in the observation of staff, was that the observation was limited, and only observed the activities of the ‘front-line’ employees, serving the customer, and was not able to extend this to the ‘beginning’ of the process to where the food is made on the premises. This report has been compiled by an independent researcher, who will consider through observation and research whether Wilson’s suggestion does support the daily routines a customer would find when visiting such fast-food restaurants. 2. – Procedure The following procedures were undertaken in order to analyse the case study organisation. 2. 1 – Primary Research: The primary research undertaken was to observe the staff of various McDonalds restaurants, these were observed from September 2010 to December 2010 to try and obtain a more varied view of the procedures staff at McDonalds use. This is found under section 3. 4 – Individual Investigation. 2. 2 – Secondary Research: The secondary research undertaken was through websites, books and online articles. This research was used for the use of theorists used in the Findings section of the report. | 3. 0 – Findings 3. 1 Scientific management is a theory that was initially developed by Fredrick Winslow Taylor and this theory was published in 1911. In his publication, ‘The Principles of Scientific Management’, Taylor addresses the â€Å"importance of the larger question of increasing our national efficiency’ (Taylor, 1911). His theory sets out to ‘Prove that the best management is a true science, resting upon clearly defined laws, rules and principles as a foundation’ (Taylor, 1911). Taylor believed that workmen would do as little work as possible, and would produce one-third to one-half of their ability, and believed that this was universal, yet he wanted to counter this and increase the productivity of workers. Taylor suggests through his own research that many jobs, including skilled professions can be broken down into smaller tasks, meaning the less need for skilled craftsmen to complete jobs, and make their own decisions. He conducted this research in the steel industry with Time Studies; he observed worker’s sequence of motions to determine the best way for jobs to be performed. The drawbacks of this method, although it does increase productivity, are that it de-humanises the job role, and doesn’t allow for any thought of the worker to be involved. 3. 2 The four main principles of Taylor, also known as Taylorisms, are: 1. Replace ‘rule of thumb’ work methods with methods based on a scientific study of the tasks. 2. To scientifically select, train and develop each worker rather than leaving the workers to train themselves. 3. To co-operate with workers to ensure that the scientific developed methods are being followed. . To divide work nearly equally between management and workers, so managers apply the scientific management principles to planning and the work, and the worker to actually perform the tasks. (www. netmba. com) These principles were adopted mainly in factories and industrial settings, including Henry Ford’s car production factories. 3. 3 McDonaldization is a term that was created by George Ritzer based on the findings of Max Weber’s theories of bureaucracy, in his publication ‘The McDonaldization of Society’ (1995). George Ritzer explains that the fast food restaurant is an extreme example of rationalization process, where the main focus is that of efficiency and predictability. Ritzer’s four main principles of McDonaldization are: 1. Efficiency – The fastest method of completing a task. 2. Calculability – In terms of McDonald’s customers, this means to serve the customers a large amount of food in a short period of time, in terms of McDonalds staff, it is the quantity of work they do and not the quality in that they do it. 3. Predictability – Meaning whatever McDonalds restaurant a customer will go to, they would know what to expect, this applies to the product and the service that they receive. 4. Control – This is the control over the employees, everything is standardized and wherever possible, human interaction is replaced by technology. 3. 4 Individual Investigation- On conducting an investigation into what a customer would experience upon visiting McDonald’s restaurants, it was found that the experience does support the views of Ritzer, and Taylor’s scientific management principles can be applied. On being served, a customer is asked the same routine question, and the customers answer will be, again, another script-written question, i. e. What drink would you like with that, would you like to have a large meal? The employee that is serving will then either collect the order that the customer has placed, or there will be another member of staff there to carry out that particular task, so that the person ‘stationed’ at the till can go on to serve the next customer, whichever may be more efficient, with tasks being broken down. This experience alone can cover three of the four principles used by Ritzer, quite clearly; efficiency, fastest method of completing the task, calculability, serving customers with large amounts of food in a short time and also the quantity of work that they do. The third principle of Ritzer is supported by visiting a few various McDonalds restaurants, the customer will know what to expect, as stated earlier with the ‘script-written’ questions upon ordering food, to knowing the McDonald’s ‘menu’ and what you will get. The fourth principle of Ritzer’s, control, from going to McDonalds has been perceived from this observation that the managers will control the staff, ensuring that tasks are carried out correctly, as when observing the activity behind the counter, there is always a manager present, constantly going back and fourth between points, and ‘checking over employees shoulders’. 3. 5 Motivation – To look at the benefits that may motivate a McDonald’s employee, it has been researched on what promote the vacancies that are available in McDonalds. From accessing the McDonald’s website www. mcdonalds. co. k, the company advertises that the vacancies are not just short-term jobs, but the opportunity offers great training and development schemes from apprenticeships to foundation degrees, yet, they do not move away from the actual realization of the job. A very brief breakdown of a crew-members role is stated as, customer service – expected to provide customers with a quick and accurate service. The website also promotes the ‘rewards and benefits’ of being a McDonalds employee, these are; 28 days paid holidays, free private healthcare (after three years service), stakeholder pension scheme, an employee is able to exchange ? 10 directly from their pay to childcare vouchers, saving on National Insurance and Tax, and also appealing to possibly single parents, and also discount cards for large retailers, including HMV and Marks Spenser’s. However, although all these rewards and benefits may seem appealing, there is also a short video clip on the website, titled ‘Think Again’. This is a short video, where a McDonalds employee has approached people ‘off the street’ to ask their views on people who work in McDonalds. Some answers given are that McDonalds employees are uneducated, people ‘filling in between real jobs’ and that a job at McDonalds is a last resort, however, the employee who was conducting the short ‘interviews’ was a university student, currently studying law, when this was told to the people who she was talking with, mostly all of them looked surprised, and afraid that they had offended her, but it further backed her point, of ‘think again’, not all McDonalds staff are what they appear to be, and the majority of them are studying in university for degrees. This video is a realistic view of what McDonald’s staff are considered to be, and McDonalds have tried to turn this in their favour, yet, it will be off-putting for some to apply for these jobs, and from visiting McDonald’s restaurants, the staff do not seem entirely enthusiastic and motivated, and seem to find it a struggle to offer ‘service with a smile’. 4. 0 Conclusion In conclusion, Wilson’s suggestion is a true statement of the management techniques and working procedures that are used in McDonalds. From researching the scientific management principles, and observing the activity in McDonalds, it can be seen that these principles do apply; the tasks are broken down into small tasks, to enable efficiency. All staff are trained on the job role that they are doing, and are trained to the method that fits best with the structure of the restaurant and environment that they will be working in, and managers are constantly overseeing what the employees are doing. The findings have also shown that Ritzer’s views of McDonaldization are again, quite true, and again from observation of staff working at McDonald’s, have fitted with the principles that Ritzer claim McDonald’s function on. 5. 0 Recommendations The recommendations that are found from the findings of this report are that there needs to be a more direct motivation for the staff at McDonalds. As said under the findings, the staff seem to lack an enthusiasm for the job that they are doing, even though the training and development opportunities and the rewards available are quite impressive. However, this lack of ‘awareness’ may be to the mundane and repetitive processes that the organisation have in place, and if so, McDonald’s managers need to look at this again. The processes that are in place do offer efficiency, which is essential for a fast-food restaurant, but they need to get their staff more engaged and offer more variety in the way that these processes are carried out, and while doing this, possibly include the staff that are carrying out these ‘processes’ to share their input into what they feel can be done etter, this will then have a ‘boost’ factor to the way that they feel they are valued in the organisation. 6. 0 Reference list * â€Å"importance of the larger question of increasing our national efficiency’ (Taylor, 1911, Introduction, The Principles of Scientific Management)* * â€Å"Prove that the best management is a true science, resting upon clearly defined laws, rules and principles as a foundati on† (Taylor, 1911, The Principles of Scientific Management, Pge 3)* *both accessed from forgottenbooks. org 7. 0 Bibliography * www. mcdonalds. co. uk (9/12/2010) * www. netmba. com (8-11/12/2010) How to cite Management Techniques Used in Mcdonalds Stores, Papers

Business Models Matter Samples for Students †MyAssignmenthelp.com

Question: Why Business Models Matter? Answer: The business model concept has often been perplexed and misinterpreted leading to the numerous failures along with disbeliefs that it can work in most of the cases (Wirtz et al. 2016). It is often been seen as a preparation for each business in starting to produce massive profits and develop its positions within the market, even though it is stated to be crucial in knowing the ways in choosing and applying the same in every unique case. Therefore, the key aim of this paper is in evaluating the article by Joan Magretta Why Business Models Matter providing a deep insight on the models of the business and the ways they are being applied for improving the performance of business. The author has stated the dissimilarity between models of the business along with the strategy. The former one would be explaining the identity of the customers and the ways of making money through providing proper importance to the customers. A business model of sound nature has the ability in complementing a strategy in enabling the organization in thinking scrupulously about the factors of business aligning of the employees behind the mission of the company and beating of the toughest of rivals. A good model of business generally begins with an in-depth insight into the motivation of the humans that generally ends within rich stream of profit factor. The model of business generally tells the story in logical manner describing the customers, their real value. The article of Joan Magretta is of few years back, after which there has been lot of other researches along with new discoveries. Magretta has compared the models of business to a story that describes the way a company works. All the good stories, of itinerary, are the key characters, plots and motives taking into account the customers and the partners, the value assurance to the customer and the ways the value of the customers is being generated. According to Magretta, one of the most significant models of business ever has been a traveler. It has also been a good instance of an innovation in business model, where the main protagonists have been a traveler. The excellent model has been, in accumulation to the authentic value of customer, it has been lucrative. As a traveler, good model of business are in the habit of creating fresh demands and not just transferring the flows of cash between the players of existing nature or dividing the market in new way. On the other hand, Magretta is of the opinion that the overall business models are eventually only the value chain disparity. In the new model of business, the chain of value is thus only faintly dissimilar in terms of the ways value is being generated and the ways it would be delivered to the customers. Innovation within the models of business does not always require a product or service that is new, but has the ability in relating to a fresh way of administering a process for action. Although models of business does not frequently be the actual system of activity, however, every models of business boasts of a clear, methodical nature where it takes in the elements of the model and the relationship existing between them (Baden-Fuller and Mangematin 2013). The model of business should never be confused with the strategy, but at times can be complementary. This is for the fact that the model of business does not take in any sort of positioning the factor of competition, but this is completely a strategy to be dealt with. The model of business also does not cover up the areas like the strategic choices and options. The author squabbles to the key idea of the model of business in creating a story that would be determining its activity for the future. A business model of successful nature needs to be clarified on who the customers are and what are the key values of the customers. However, as per Bereznoi (2015), the key considerations that any model of business has is to realize the ways of money making in the selected field of business along with finding out in meeting the demand of the customers both by the products facet and the cost related to it. Implementing a new model of business is being aimed towards surrogating the existing practice with the fresh options that makes it more opportune along with valuable at the same time for the customers. A business model of progressive nature has the ability in completely reinstating the older ways of operating and establishing of the new standards within the industry (Arend 2013). It is usually being based on the old practices, however, the idea needs it to perfect the same and suggest on the fresh advancements of tackling the distinctive situations. In some of the cases, a new model generally finds a solution to the needs of the consumers that are still to be met or an innovation can be recommended within the process itself enabling the organizations in selling off an extant product in a fresh way (Boons et al. 2013). Business people search for different ways in creating the additional value to the customers along with their business through the pertaining of the new models of busine ss. The companys interest in producing and improving on the models of business is been explained by the capability of predicting the businesss deeds, environment along with the customers (Boonsand Ldeke-Freund (2013). The modeling of the business can organize the managers to the response from the external factors determining the companys enormous success. Calculations of precise nature along with the predictions needs to be made in order for assuring the effectiveness of the business model created. Profit is stated to be one of the significant measures of the effectiveness of the model of business as it has been demonstrating is the model toils with the same. If the outcomes that were being anticipated on the stage of the improving on the model are not being attained, the managers or the owners of the business needs to be prepared in reassessing of the model, implementing some of the changes in making the same work. Thus, as per Ovans (2015,) the modeling of business is stated to be a development that consists in suggesting of the hypothesis, testing of the same, and revising if there is a need for it. An important role for the centre of the company is in being the architect of the business, creating and developing the moving parts. As per Wirtz et al. (2016), putting it another way, it is in the setting of the ecosystem in which the business elements would be acting and performing. People call it the model of business. The models of the business help in reconciling certain internal tensions of competing of the factor of synergy, effectiveness and reduction of cost. However within that internal drive sometimes the journey of the customer can get lost, the service becomes disjointed and the integrity of the model of the business starts falling down. Businesses require ample glue in holding them together but not to that extent where they cannot move. It requires testing of the maximum amount of dissension that can be managed and still holding together rather than making the individuals stable. Testing a model of business is one of the critical steps that is being used in assuring the effectiveness. Thus, it can be stated that there exists two methods for testing a model; the n umbers test and the narrative test. The number test is being based on the checking if the calculations and the numbers strive while the main focus of narrative test is in identifying the story, which was being based on the model of the business, making much sense. Magretta explains the fact that the modeling of business should not only deem the estimation in logical manner, but also take into consideration certain other elements like the behavior of the customers, their preferences, alternative and the loyalty of the brand (Sekaran and Bougie 2016). A great assistance of the modeling of the business is the capability in estimating the situation overall and making a prediction for the future through evaluating of each single component within the system. The author offers an example of the successful planning of the business by the founders of eBay. The businesses that maxim the probability of selling online have greatly been promoted and augmented their profits through participation at the eBay (Zott and Amit 2013). It was always an idea of innovative nature during that point of time that thrived for couple of reasons. A cost of decreased nature associating the sellers along with the buyers, high activity scale and an appropriate construction of organization were the key factors contributing to the success factor of the ground-breaking model of business (Kindstrm and Kowalkowski 2014). A model of business along with the strategy are sometimes been used as interchangeable idioms, and they should never be confused. Both of them need to be used within the organizational environment, though they symbolize various stages of the planning of the business. Hence, modeling of the business is being associated in evaluating the systems elements and making certain that everything would be working in effective manner. However, the next step or stage within the planning of the business needs monitoring and tackling the rivals which is one of the main aims of the strategy (Coombes and Nicholson 2013). Thus, the key difference between a model of the business and that of strategy is generally being described by the issues they contract with the participation level. The model of business generally differs from strategy; models of business are being described as a system, how the system pieces would be fitting in together; however they would not be any factor in competition. Dealing with all these is the strategys job (Carayannis, Sindakis and Walter 2015). The strategy of competitive nature takes into account the ways a particular organization would be doing better than their counterparts. Furthermore, if the company does not boast of any sort of good corporate strategy, the company is bound to fail even though the model of the business is stated to be booming. A strategy that is being applied by the organization generally focuses on the finding of ways for the organization in performing in better way than their competitors. Differentiating of a company from its competitors and providing of unique products or services is stated to be the paramount strategy in attaining of the performance of outstanding nature. Using of this method takes in producing of fresh ideas that is mainly been based on the needs of the customers that were not obvious on prior occasions. Furthermore, it needs to be introduced within the market before any of the other company does the same thing. An example of Wal-Mart can clarify the dissimilarity between the strategy and a model of a business. The author explains the fact that the success of it was not for the implementation of the model of business. As a matter of fact, the Wal-Marts founder rented the key concept from some of the existing discounting stores that previously exerted in the way of providing low amount of prices through offering of the less personal service. However, the scheme was being personalized and modified slightly by the owner of Wal-Mart through applying of the unique strategies of business (Casadesus?Masanell and Zhu 2013). Thus the Wal-Marts success is generally based on the strategy of its business and not the model which was similar to the one that was been applied by the other stores. Wal-Marts strategys uniqueness was being represented through the ideas of the owner in operating within various market scenarios, serving a varied range of customers. The owner decided on focusing on the small towns of rural nature that were previously been ignored by the other retailers. Moreover, the towns size that was being chosen by Wal-Mart facilitated it in becoming a monopolist scattering its chain across the country (Beattie and Smith 2013). Thus the submission of the strategy of distinctive nature within a business model of existing nature has been the key to the success of Wal-Mart. Furthermore, as per Bocken et al. (2014), Wal-Marts strategy had some of the other exceptional aspects like the factor of merchandizing and pricing. Wal-Mart did reduce its costs through the implementation of the factor of innovation for keeping the promise of transporting the national brands at low amount of prices for the customers. Such an approach has helped the retail chain in standing out of the other retailers who were focusing at the promotion over conventional pricing and selling off of quality items. Thus, it can be concluded that the model of business is one of the powerful tools that boasts of an outstanding practical value for the organizations. Having knowledge of the mechanisms in creating and relating of the model of business determines the success of the venture in future. Implementing a model of business is one of the dynamic procedures that need regular investigation of its effectiveness and being prepared in reassessing and adjusting it as per the markets reaction (Veit et al. 2014). Adding to that is the fact that the author explains on the ways the business model is dissimilar from a strategy and that these conditions should never be confused. However, the modeling of business needs to be supported by a thriving strategy that would recognize the important directions in following the order in attaining the results expected for assuring the high performance of an organization. References: Arend, R.J., 2013. The business model: Present and futurebeyond a skeumorph.Strategic Organization,11(4), pp.390-402. Baden-Fuller, C. and Mangematin, V., 2013. Business models: A challenging agenda.Strategic Organization,11(4), pp.418-427. Beattie, V. and Smith, S.J., 2013. Value creation and business models: refocusing the intellectual capital debate.The British Accounting Review,45(4), pp.243-254. Bereznoi, A., 2015. Business model innovation in corporate competitive strategy.Problems of economic transition,57(8), pp.14-33. Bocken, N.M.P., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, pp.42-56. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda.Journal of Cleaner Production,45, pp.9-19. Boons, F., Montalvo, C., Quist, J. and Wagner, M., 2013. Sustainable innovation, business models and economic performance: an overview.Journal of Cleaner Production,45, pp.1-8. Carayannis, E.G., Sindakis, S. and Walter, C., 2015. Business model innovation as lever of organizational sustainability.The Journal of Technology Transfer,40(1), pp.85-104. Casadesus?Masanell, R. and Zhu, F., 2013. Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), pp.464-482. Coombes, P.H. and Nicholson, J.D., 2013. Business models and their relationship with marketing: A systematic literature review.Industrial Marketing Management,42(5), pp.656-664. Kindstrm, D. and Kowalkowski, C., 2014. Service innovation in product-centric firms: A multidimensional business model perspective.Journal of Business Industrial Marketing,29(2), pp.96-111. Ovans, A., 2015. What is a business model.Retrieved July,5, p.2016. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley Sons. Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M., Loos, P. and Spann, M., 2014. Business models.Business Information Systems Engineering,6(1), pp.45-53. Wirtz, B.W., Pistoia, A., Ullrich, S. and Gttel, V., 2016. Business models: Origin, development and future research perspectives.Long Range Planning,49(1), pp.36-54. Zott, C. and Amit, R., 2013. The business model: A theoretically anchored robust construct for strategic analysis.Strategic Organization,11(4), pp.403-411.

Climate Change and Public Health for Temperature- myassignmenthelp

Question: Discuss about theClimate Change and Public Health forIrregular Temperature. Answer: Introduction: Climate change is becoming noticeable in India due to change in sea level, irregular precipitation and irregular temperature. Most of the developing countries like India share less percentage in the global greenhouse gas emissions. However, it has major impact on health of their own population. Along with health of the people, this climate change also affected agriculture because majority of the population of India is agriculture based (Wiley and Gostin, 2009). Hence, climate change imposed heavy economic burden on India because Indian Government need to invest in addressing climate change issues and there is loss of productivity due to effect on agriculture. It can also lead to global health disparities. High risk areas for climate change include shortage of resources, environmental deprivation, high rates of infectious disease, scarcity of infrastructure, and overpopulation. Tropical regions are most susceptible for the host-pathogen interaction due to the climate cha nge. Alterations in the temperature and precipitation patterns can alter ecology of vector-borne diseases (Dhiman et al., 2008). Most susceptible populations for these vector-borne diseases include older people, children, rural populations, and the poor. India is one of the most diverse countries in the world. India has geographical and climatic diverse regions. India is having 1/6 of worlds population, 1/50 of worlds land and 1/25 of world water (Singh et al., 2010). Hence, identifying relation between climate change and health issues in India would be helpful in developing warning alarms and prevention strategies that could be applicable all over the world. Climate change India: It has been warned that glaciers are receding with rate of 10 15 metres per year. With this increasing rate there can be flooding in the river valleys. It can lead to reduced flow and less availability of water for drinking and irrigation (Keqin et al., 2007). In 20th century, 0.5? C temperature rises was observed in India. It has been predicted that, same can continue upto 2030. More importantly this rise in temperature can reach upto 2-4 C by the end of this century. Northern part of India would be more affected by this rise in the temperature and it can lead to augmented levels of tropospheric ozone pollution. End of the 20th century in India was observed as warmer than previous 300 years. This increase in temperature is continuing and in future also this temperature would increase (Saran and Jones, 2016). It is evident from the studies that monsoon in the south part of India exhibited less rainfall in recent past. This lessened rainfall has been corelated with the increased monsoon winds over the western Arabian sea. It resulted in increased temperature in the southern part of the India. Since, 1970s, there is upward trend in the tropical storms and hurricanes in India. These storm were with longer duration and greater intensity and these occurred mainly due to increase in the tropical sea surface temperature (Ghosh, 2016). In last 50 years it has been observed that warm extremes are associated with more heat waves and cold extremes were warmed more as compared to the warm extremes. Hence, there were less frost days. This resulted in the increased frequency of heavy precipitation. Between 1900 to 1999, there was consistent warming in upper 100 m tropical and eastern subtropical Indian ocean. This warming was less during 1900 to 1970, however between 1971 to 1999, there was significant increase in temperature. In few of these decades, increase in temperature was more than 0.2? C. Between, 1900 to 2005, there was increase in precipitation by 20 % per century. However, there was dramatic decrease in the precipitation from 1979 to 2005 (Dubash, 2012). As India is geographically diverse country, in different states light variation in the temperate and rainfall were observed over the period of 1951-2010. In states like Punjab and Haryana there was decrease in temperature of 0.01?C per year, while in states like Himachal Pradesh there was increase in temperature by 0.06? C per year. Average increase in temperature in India between 1951-2010 was 0.01 C per year. It was observed that between 1951-2010, there was increase in rainfall in in state like West Bengal by +3.63 mm/year, while there was decrease in rainfall in states like Utter Pradesh and Andaman and Nicobar by 4.42 and 7.77 mm/year respectively. Average decrease in rainfall in India between 1951-2010 was 2.21 mm/year. Climate change varied in India based on the season. There was increase in temperature by 0.01C per year between 1951-210 in monsoon season. In winter season, this increase in temperature was by 0.02C per year from 1951-2010. Reverse trend was observed in terms o f rainfall in summer and monsoon season in India in last 50 years. There was increase in rainfall in summer season by 0.33 mm/year from 1951-2010, while there was decrease in rainfall in monsoon season by 0.70 mm/year from 1951-2010. It has been predicted that, there would be slight decrease in the precipitation in the initial decades. However, by 2100, there would be overall increase in rain in India. By 2050, there would be reduced rainy days in a year, however, there would be increase in days with extreme rainfall on a single day (Malone and and Brenkert, 2008; OBrien et al., 2004; Singh et al., 2011). Adaptation and mitigation strategies and policies: India implemented National Action Plan on Climate Change (NAPCC) for mitigation and adaptation of climate change. NAPCC runs several steps simultaneously to mitigate climate change and advance Indias development. It includes several missions like National Solar Mission, National Mission for Enhanced Energy Efficiency, National Mission on Sustainable Habitat, National Water Mission, National Mission for Sustaining The Himalayan Ecosystem, Green India Mission and National and National Mission for Sustainable Agriculture. NAPCC has objective to promote production and utilization of solar energy for power generation. Hence, it can be competition for the fossil based energy options. National solar mission include activities like launch of solar research centre, collaborative work with international organisations for technology development and transfer, augmentation in the domestic solar production capacity and augmentation in Government f unding (Pandve, 2008). In National Mission for Enhanced Energy Efficiency, NAPPC makes mandatory for large industries to use energy in controlled quantity with documentation of data for the utilisation of energy. Government is offering trade savings certificates to the industries and providing finance to the industries to establish public-private partnerships to reduce utilization of energy. In National Mission for Enhanced Energy Efficiency, NAPCC recommends energy efficiency in urban areas by establishing Energy Conservation Building Code and promoting automotive fuel economy standards, use of energy efficiency vehicles and public transportation. It includes water management and recycling mainly through rain water harvesting. Importance has been given to the research and development of integrated Gasification Combined Cycle IGCC and supercritical technologies. According to Electricity Act 2003 and the National Tariff Policy 2006, Government should purchase specific amount of electricity from grid-based power from renewable sources. According to Energy Conservation Act 2001, should take energy audits and energy labelling programmes on regular basis. In National Water Mission, NAPCC aim to improve use of water by 20 % and to work upon water scarcity (Pandve, 2009). National Mission for Sustaining the Himalayan Ecosystem incorporate measures to be taken to stop melting of the Himalayan glaciers. Hence, biodiversity in the Himalayan region can be protected. Green India Mission aims to re-establish 6 million hectares of degraded forests and to expand forest area from 23 to 33 %. National Mission for Sustainable Agriculture to produce climate resistant crops and agricultural practices and provision of weather insurance. National Mission on Strategic Knowledge for Climate Change include improvement in the information about climate science, its impacts and challenges. It also includes plans to tackle these challenges through Climate Science Research Fund. NAPCC also incorporates provision of health care services and assessment of disease burden due to climate change. Prime Minister's Council on Climate Change monitor all the activities of NAPCC on regular basis (Pandve, 2007). Malaria: Alterations in the temperatures and precipitation can lead to change in ecology of vector-borne disease like malaria. Stagnant water can aid favourable place for breeding place for mosquitoes. Temperature alterations, air pollution, waterborne diseases are mainly responsible for malaria. Malaria parasite and mosquito both are susceptible to the alteration in temperature. At places with less temperature, even with small increase in temperature can increase rate of malaria transmission due to augmented number of mosquitos (ONeill and Ebi, 2009). Deforestation and irrigation act as open places for the multiplication of malaria vectors and increase its transmission. This multifactorial transmission of malaria is the main hindrance for predicting exact cases of malaria. Variability of rainfall in the different regions of India is responsible for approximately 45 % variability in the malaria transmission. High density population is also one of the prominent reasons for epidemic of malaria in India (Dhiman et al., 2010). Approximately 2 million cases of malaria are there in India. Prevalence of infectious disease varies according to the regions. According to WHO estimates, every year approximately 15000 people die due to malaria in India. However, in another study, it was estimated that approximately 200000 deaths occur due malaria before 70 years of age and approximately 55000 deaths occur as child (Dhingra et al., 2010). Accurate estimation of death in India is difficult because malaria is mistaken for life-threatening fever in India. Moreover, appropriate medical attention at the time of death is not evident in rural areas. Hence, in developing countries like India it would be difficult to estimate hospital-based deaths due to malaria because of cl imate change. Approximately 65 % cases of malaria are evident in states like Orissa, Jharkhand, Madya Pradesh, Chhattisgarh, West Bengal, and the North East. Sub-Saharan Africa region is considered as most prevalent region malaria. However, it is evident that Orissa is more prevalent than Sub-Saharan Africa (Kumar et al., 2007; Narain, 2007). Cases of disability-adjusted life years are more due to vector-borne disease. Out of these, approximately half of the cases are due to malaria (Dash, 2008). Drug resistant strains of malaria parasites are mainly responsible for more prevalence of malaria in India. Plasmodium falciparum is the most virulent form of parasite in India. However, after 1973 chloroquine became resistant to P. falciparum. Resistance to insecticides also responsible for the epidemic of malaria. Malaria is more epidemic in the semiarid region of India. However, due to variability in rainfall in this region exhibited interannual variability of malaria. Variability in rainfall along with increase in temperature in the 20th century is mainly responsible for increase in number of malaria parasites (Laneri et al., 2010). Positive correlation between monthly increase in malaria parasites and increase temperature, precipitation and humidity has been established. Consequence of long term climate change with number of malaria parasites is yet to establish. Temperature at the high altitude plays significant role in preventing epidemic of malaria at high altitude (Pascual et al., 2009). However, prediction of future climate change at high altitude for epidemic of malaria is not evident. Scarcity of data is evident for the influence of climate change on malaria epidemic in the urban areas. It is important to address this issue because there is rapid expansion of population in urban area along with water shortage and increasing poverty (Das et al., 2010). Recommendations: Environmental monitoring and surveillance: Environment monitoring and surveillance is necessary in India. High quality research should be carried out to establish correlation between climate change and malaria. This research should give data about current conditions and future predictions. This data should give clear picture about total morbidity and mortality numbers for malaria. Investigation of extreme climate conditions and its risk indicators like mosquito abundance or parasite load is required. Health centres should implement health programmes for collection of such data. Infrastructure should be built to carry out research on effect of climate change on malaria. As India is diverse country, there should be network of repositories for the documentation of meteorological, air pollution, and health data. Geospatial technology: Geographic information systems and spatial analysis are necessary for carrying out vulnerability assessment, assessment of climate exposure, initiating research and distributing findings to the public and decision makers. Air pollution and heat exposure can be detected by remote sensing and environmental monitoring. Census data comprising of social data and geographic data comprising of exposure data should be aligned to get sensitivity and adaptive capacity at both individual and society levels. Spatial information infrastructure is useful in integrating data for human-environment interactions from varied sources. Social and environmental data can be used to assess vulnerability of malaria by spatial and temporal techniques. Risk maps can be incorporated to identify social and ecological risk factors for malaria (Ageep et al., 2010). It can also be useful to illustrate existing spatial heterogenicity. This can be useful for the forecasting prevalence, planning resource distribution and implementing management programmes for malaria (Jerrett et al., 2010). Human and technical capacity: For the prevention of malaria in the diverse countries like India, human and technical capacity should be improved. Improvement in the human and technical capacity can be helpful in the improving surveillance methods and analytical techniques. Public education programmes should be implemented to improve public awareness about climate change. Awareness of potential health impacts of climate should be improved to improve lifestyle, behaviour and selectivity of people to improve and protect health. Health promotion should be done using low-tech flyers, advertisements, web-based and mobile based alerts. All these strategies should be implemented in India in a region and city specific manner because of great variability in geographical aspects in India. Conclusion: In India, climate change is mainly observed in the form of change in sea level, precipitation level and rise in temperature. Hence, India is experiencing global warming issue and it can exaggerate in the future. It is evident that there is solid association between climate change and human health. In India, climate change has major impact on human health because due to great variability in climate based on geographical area, socioeconomic variability and time of the year. There is no evidence available for the extrapolation of results of one region to another region. Hence, it is mandatory to maintain separate and comprehensive data for climate change and related effects on human health. Hence, it is need of hour to conduct studies specific to climate and populations in India. NAPCC was developed to improve Indias ecological sustainability for development. India is also contributing to international discussions for climate change. Due to complexity of India, it has great opportunity to direct the World for sustainable development and climate change adaptation. Policy makers and scientist in the relevant field from all over the world should come together to address complex issues of climate change and health in India. Innovative and multidisciplinary research should be carried out by implementing environmental epidemiologic methods to address health risks related to climate change. It requires integrated work from different stakeholders like scientists, Government and communities. Approval and implementation of such studies would be helpful in identifying required tools and infrastructure to answers questions and to obtain solutions. References: Ageep, T.B., Cox, J., Hassan, M.M., Knols, B.G.J., Benedict, M.Q., Malcolm, C.A., et al. (2009). 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